Global Mobile Research Platform

Problem

Organizations working in developing countries need fast data to make decisions.

Action

We launched a mobile (SMS, App, IVR, Web) based research platform to collect custom data and visualized that data in real-time.

Impact

Led product development efforts to launch and grow the research platform

• Grew to 60 countries, 250M users, 175M surveys sent

• Launched subsequent products to capture additional business verticals

• Validated mobile as a research methodology

Realtime Media Measurement

Problem

Historically, rumors and corruption, rather than data, led to ineffective usage of media dollars for multinational organizations.

Action

In partnership with Kantar, the world's leading research, data, and insight company, we launched a next-day TV, Radio, Print, and Online ratings product using the GeoPoll platform.

Ratings data was visualized through a self-service interface with crosstabs and the latest media metrics (GRP, Reach, Frequency, Ratings, etc.).

The platform integrated with monitoring data to provide suggested media plans based on desired metrics and automatically evaluated media performance.

Impact

Owned product development efforts to launch and grow the research platform.

• Grew product to 12 countries, 250M users, 175M surveys sent

• Supported hundreds of millions in ad spend

• Changed Behavior: Media purchase decisions were based on data, not rumor or incentives.

Food Security Measurement

Problem

A lack of available and up to date food security data means that analysts often rely on proxy measures for different types of food security, which may under-estimate actual need. Source

Action

In partnership with World Food Programme, we adapted a methodology to track and monitor food insecurity in Sub-Saharan Africa using SMS and visualizing data using the GeoPoll platform.

Impact

Owned product development efforts to launch and grow the research platform.

• Data informed WFP’s on-the-ground efforts

• Introduced new visualization methods

• Changed Behavior: Validated mobile as a research methodology