mGive was a cross-carrier platform that supported rapid donations through carrier-billing with 100% passthrough to participating charities.

Problem

When feeling compelled to give, people want to respond immediately

Action

Launch a cross-carrier solution with 100% charity pass-through to support immediate SMS donations.

Enhanced product to drive SMS engagement, donation diversification to support 1,700 nonprofit clients.

Led product development efforts to launch and grow the platform.

Reduced client on-boarding time by 10x
Reduced donation completion time to 4 seconds
Grew billing system capacity to support 75,000 transactions in 1 hour for NFL promotion
Disaster response effort (Text HAITI to 90999) led to watershed moment raising $41 million for Haiti Earthquake relief