Visible by Verizon

Visible was established as a startup within Verizon Wireless to build a Direct to Consumer wireless business line built upon a new Network as a Service (NaaS) infrastructure infinitely scalable to support growth while significantly reducing the cost of operating a wireless carrier.

While there, I led product growth initiatives to generate significant subscribers and won multiple awards for innovation.

Problem

Wireless service today is complicated, full of additional fees, with poor support and the only path to growing subscribers is to convince people to switch.

Action

Win by offering a better product. Launch a wireless carrier with simple pricing, no fees, unlimited everything and grow it through digital only methods

Initiatives & Impact

My focus entirely was oriented at growing subscribers through innovative programs-

• Within the product department, led the concept-to-launch of a nationwide wireless carrier in just six months—a world record.

• Revolutionized family plans by creating and launching PartyPay and a peer-to-peer referral program, generating eight-figure revenue growth.

• Played a key role in Visible Connect, a nonproifit technology accelerator

• Developed the industry’s first virtual device swap program.

• Pioneered prepaid device sales, expanding market reach.

• Spearheaded the implementation of a cutting-edge MarTech stack to enhance digital engagement and growth.

Media